Quattro Quattro Dog

Making a hit to launch Credelio Quattro 

Elanco’s largest product launch in history needed an unforgettable campaign. Our team created “Quattro Quattro Dog” — based on the Village People’s hit “Macho Man” — as an earworm viewers wouldn’t forget.

I led the campaign’s stills shoot, which included the overall look and feel, shot list, photographer selection and photography direction on set in in Cape Town, South Africa. I also wrote copy and worked with a designer to create compelling social and display assets that brought the campaign feel to the small screen. I also supported video production through casting, wardrobe, moodboards, storyboards, shot selection/sequencing, and voiceover artist selection and recording. (Note: I did not lead creative direction for campaign development.)

Campaign Results

  • 175+ million social media impressions with a 6.5% overall engagement rate (well above industry benchmarks)

  • Video content with 70%+ completion rates — driven by platform-specific creative

  • 21 million+ TV households reached, exceeding pharmaceutical and pet health norms, and 36% unaided ad recall among pet owners

  • 380+ million digital/display impressions with a 0.48% CTR (beating pet health/pharma averages)

  • 10% increase in veterinary clinic inquiries compared to pre-campaign levels

Sources: Meta Business Suite, TikTok & YouTube Analytics (social media performance). Nielsen, Kantar Media (TV reach, recall data). Google Ads, IAS/MOAT (digital/display metrics). Elanco brand tracking and sales reports. IAB, MM&M, Sprout Social (industry benchmarks).

Paid social

Display ads