Diageo Malts.com Special Releases
Diageo needed to engage discerning whisky aficionados as they launched a limited-edition collection on the Malts.com site.
I wrote copy to promote the collection across their home page, landing page and eight individual product pages. I adopted the brand’s tone of voice — vivid, knowledgeable and approachable — to appeal to adventurous consumers and inspire them to explore new whisky horizons.
In addition to copywriting, I led client presentations, integrated SEO keywords and worked with a designer to bring the collection’s look and feel to life.
Check out some of the work
