Harley-Davidson Insurance Services campaign

 The H-D Difference: A new creative approach to motorcycle insurance

Background
Harley-Davidson knows motorcycles, inside and out.

Harley-Davidson Insurance Services (HDIS) needed a creative refresh to turn that expertise into a reason to choose H-D for insurance, too — driving more online quotes and policy purchases along the way.

For this campaign, I led the creative direction and team, contributed copywriting, and developed the new visual and messaging approach across video, display, social, Google Performance Max and Demand Gen.

The idea: The H-D Difference
Harley-Davidson's deep understanding of motorcycles extends beyond building them. They know the risks riders face, the coverage that matters and what it takes to protect the ride.

We built the campaign around that difference: insurance from people who actually get motorcycles. The messaging paired that expertise with tangible reasons to take the next step, including protection, roadside assistance, 24/7 claims processing and opportunities to save through discounts.

The new system
The creative brought The H-D Difference to life across video, animated display, social, Google Performance Max and Demand Gen. The refreshed system delivered a clear point of view: when you know motorcycles, you know how to protect them, too.

Results
Campaign performance results coming soon.

Carousels and display ads

Social posts